About Travel Spark

Independent judgement grounded in travel operations.

Travel Spark was founded by James Whiting to help travel businesses identify commercial opportunity and make connected decisions across strategy, supply, product, pricing, distribution, technology and execution.

James Whiting

James has more than 20 years of travel and hospitality experience, including nearly 13 years with Flight Centre Travel Group from July 2012 to December 2024. His senior roles included Executive Vice President and General Manager of Infinity Holidays.

His experience spans travel wholesale, supply and contracting, B2B distribution, pricing, product, market entry, team leadership, board engagement, commercial transformation and the operating decisions behind travel technology.

20+ yearsTravel and hospitality experience
A$1.4bn+Annual TTV covered by earlier executive global contracting strategy
A$90m+Annual income covered by earlier executive pricing initiatives

What Travel Spark brings

Travel Spark combines the independence of an external specialist with the practical ownership of an experienced operator. The work can stop at an objective decision, continue through implementation, or move inside the business through a fractional or interim mandate.

Evidence and attribution

Travel Spark case studies distinguish client engagements delivered by the firm from James’s earlier executive work. Confidential clients remain anonymised. External coverage is linked where it supports a specific public claim.

The Solution Lab

The Travel Spark Solution Lab demonstrates how this thinking translates into practical travel workflows across suppliers, booking, pricing, distribution, portfolio decisions and operational recovery.

A useful next conversation

See what your business could do next.

Travel Spark helps leadership find the commercial opportunity, define the right operating model and carry the decisions into implementation.

Talk to Travel Spark

New · Travel Spark Solution Lab

See a different operating model working.

The Lab is Travel Spark’s live demonstration environment. It helps business leaders see how supplier activation, booking, pricing, distribution, recovery and portfolio decisions can work before committing to a platform, partner or build.

Explore the Solution Lab ↗
*Solution LabLive demonstrations
01Activate02Book03Optimise04Distribute05Recover06Learn