Case studies

What the work actually involved.

Factual examples of travel-commercial opportunities, decisions, scope and outputs. Each case states the delivery relationship and protects confidential client identities where required.

Independent regional hotelPost-acquisition commercial resetPMS, channel manager, revenue tool and public distribution channels

Anonymised Travel Spark engagement

Commercial control after an independent hotel acquisition

A post-acquisition review connecting revenue management, distribution integrity, system flow and owner controls at an independent regional hotel.

Hotel revenue managementDistribution integrityCommercial due diligence

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Australia and New Zealand market-entry scopeEstimated A$30 million annual TTV opportunityB2B travel trade, wholesale, OTA and agency channels

Named Travel Spark client

MG Bedbank Australian market entry and local representation

MG engaged Travel Spark to lead its Australian market entry and provide local GSA representation, with James Whiting acting as General Manager Australia for the engagement.

Market-entry strategyGSA and local representationFractional country leadership

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15 countries35 product and procurement staffMore than A$80 million TTV

Anonymised Travel Spark engagement

Commercial strategy with an established DMC team

Product and procurement strategy connected to the operating model, contracting approach and supplier information across a multi-country DMC.

Strategy developed with an established teamExternal commercial perspectivePractical contracting playbooks

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Australian B2B wholesale marketCommercial, product, contracting and sales team designBoard-backed five-year growth plan

Anonymised earlier executive mandate

Australian wholesale strategy, rebuild and API growth

Strategy, board governance, team design, product, packaging and API commercialisation for an Australian wholesale business rebuild.

Wholesale leadershipBusiness rebuildBoard and investment planning

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Hotels, air, mobility, experiences, dining and lifestyle categoriesGlobal launch ambitionBusiness targeting a US$20 million seed raise

Anonymised Travel Spark engagement

Multi-category travel and lifestyle marketplace blueprint

Commercial, product, supplier, fulfilment and operating architecture for an emerging travel and lifestyle marketplace.

Marketplace strategyTravel product leadershipSupplier and connectivity strategy

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Travel Spark-delivered client engagements are clearly separated from James Whiting’s earlier executive experience. Estimated opportunities are labelled as estimates, and confidential clients remain anonymised.

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