This engagement was delivered by Travel Spark. The company remains anonymised because the mandate was confidential.
Scale and context
- Hotels, air, mobility, experiences, dining and lifestyle categories
- Global launch ambition
- Business targeting a US$20 million seed raise
The challenge
The business needed a credible travel proposition and investment story across several categories. Supplier access, customer benefits, loyalty, payments, pricing, fulfilment and technology sequencing had to work as one commercial model.
Outputs
- Travel portfolio and category strategy
- Supplier and connectivity roadmap
- Offer, mapping and booking architecture
- Commercial and loyalty logic
- Investment-ready product and operating blueprint
The work
Commercial and category strategy
- Defined the role and economics of each travel and lifestyle category
- Prioritised suppliers, connectivity routes and launch dependencies
- Connected customer proposition, loyalty benefits and supplier value
Product and platform blueprint
- Designed the supplier, offer, booking and fulfilment capability model
- Established mapping, ranking, pricing, eligibility and lifecycle requirements
- Created build, buy and partner decisions for staged delivery
Investment and operating readiness
- Built roadmap and sequencing for launch and scale
- Defined ownership across product, commercial, supply and technology
- Prepared the travel operating model for investor diligence