This engagement was delivered by Travel Spark. The company remains anonymised because the mandate was confidential.
Scale and context
- Hotels, air, mobility, experiences, dining and lifestyle categories
- Global launch ambition
- Business targeting a US$20 million seed raise
The challenge
The business needed a credible travel proposition and investment story across several categories. Supplier access, customer benefits, loyalty, payments, pricing, fulfilment and technology sequencing had to work as one commercial model.
The work
Commercial and category strategy
- Defined the role and economics of each travel and lifestyle category
- Prioritised suppliers, connectivity routes and launch dependencies
- Connected customer proposition, loyalty benefits and supplier value
Product and platform blueprint
- Designed the supplier, offer, booking and fulfilment capability model
- Established mapping, ranking, pricing, eligibility and lifecycle requirements
- Created build, buy and partner decisions for staged delivery
Investment and operating readiness
- Built roadmap and sequencing for launch and scale
- Defined ownership across product, commercial, supply and technology
- Prepared the travel operating model for investor diligence
Outputs
- Travel portfolio and category strategy
- Supplier and connectivity roadmap
- Offer, mapping and booking architecture
- Commercial and loyalty logic
- Investment-ready product and operating blueprint