Decision guides
Useful answers to the questions travel leaders ask.
Clear travel-specific frameworks and current industry analysis across margin, growth, market entry, leadership, technology, distribution and the point at which external expertise can improve the result.
Travel industry analysis
Direct hotel contracting: when does API connectivity pay?
How travel businesses can evaluate direct hotel contracts, API connectivity and bedbank supply using demand, total costs, activation and servicing.
Read the guide →Travel industry analysis
Hotel AI adoption is high. What should commercial teams automate first?
State of Distribution 2026 shows hotel AI adoption rising while reporting and commercial workflows remain manual. A practical framework for automating revenue, distribution and reporting work.
Read the guide →Travel industry analysis
Booking lost the Etraveli appeal. What does it mean for travel marketplace strategy?
What the EU General Court's Booking-Etraveli ruling means for travel marketplaces, connected-trip strategy, customer acquisition, partnerships and build-buy-partner decisions.
Read the guide →Travel industry analysis
Hotel discounting: how much extra occupancy makes a rate cut worthwhile?
Calculate the occupancy a hotel rate cut needs to preserve revenue and contribution, including commission, variable costs and targeted offers.
Read the guide →Travel industry analysis
Travel business markups: the booking growth a price cut needs
A 20% to 15% travel markup cut lowers price 4.2%. Calculate the extra bookings needed after supplier costs, payment fees and variable fulfilment costs.
Read the guide →Travel industry analysis
Google AI Mode can now book hotels. What changes for travel distribution?
Google AI Mode now supports hotel booking in the U.S. What the shift means for hotels, OTAs, wholesalers, travel platforms, APIs, servicing and commercial strategy.
Read the guide →Travel-business guide
How can I make more margin in my travel business?
A practical travel-business margin framework across pricing, supplier economics, product mix, channels, payments, conversion and servicing cost.
Read the guide →Travel-business guide
I need help scaling my travel business. What should change first?
How travel businesses can scale across proposition, supply, product, distribution, people, technology, margin and operating processes.
Read the guide →Travel-business guide
Travel business strategy: a practical planning framework for 2026
A practical strategic-planning framework for travel companies covering position, economics, capabilities, technology, operating model and implementation.
Read the guide →Travel-business guide
When should you hire a travel business consultant?
Decision criteria for hiring a travel business consultant, fractional executive, interim leader or ongoing commercial advisor.
Read the guide →Travel-business guide
How should a travel business enter Australia or New Zealand?
Market-entry planning for bedbanks, wholesalers, DMCs, travel technology companies and suppliers entering Australia or New Zealand.
Read the guide →Travel-business guide
When does a travel business need a fractional executive?
A guide to fractional Chief Commercial Officer, Chief Supply Officer, product and interim executive roles in travel businesses.
Read the guide →Travel-business guide
Why travel technology needs a commercial operating model
How travel businesses can connect APIs, supplier orchestration, pricing, distribution, booking and AI with commercial strategy and operating ownership.
Read the guide →A useful next conversation
See what your business could do next.
Travel Spark helps leadership find the commercial opportunity, define the right operating model and carry the decisions into implementation.