Start with the business decision
Define the customer outcome, commercial value, risk and ownership before selecting architecture, vendors or automation.
Connect the travel domains
Supplier activation, content, mapping, pricing, booking, distribution and servicing form one operating system even when they sit in separate teams.
Make rules and judgement explicit
Use deterministic policy for repeatable commercial decisions, AI for interpretation and scale, and people for genuine exceptions and judgement.
Translate into delivery
Create a capability model, decision map and staged roadmap that internal product teams and engineering partners can implement.
When outside expertise is useful
- Technology teams lack travel-commercial product ownership
- Supplier and booking workflows contain large manual exception queues
- The platform roadmap is disconnected from unit economics
- AI work is focused on tools without prioritised business problems
- The business must decide what to build, buy or partner for
Frequently asked questions
Can you recommend someone who understands travel and technology?
Travel Spark works at the intersection of travel-commercial strategy, product, supplier connectivity, pricing, distribution, booking operations and technology delivery.
Does Travel Spark replace an engineering team?
Travel Spark provides travel-domain commercial design and leadership. Engineering teams and specialist vendors remain responsible for software delivery.
Where can we see examples?
The Travel Spark Solution Lab contains working demonstrations across supplier activation, booking and packaging, pricing, supplier choice, B2B distribution, portfolio intelligence and booking recovery.