Diagnostic

Commercial opportunity review

The review gives CEOs, founders, boards and commercial leaders an independent view of where performance is being created, what is being missed and which opportunities deserve attention first.

When this work is useful

  • Revenue is growing while contribution or cash performance is weakening.
  • Margin pressure is visible, while the root cause remains unclear.
  • Product, supply, distribution and pricing teams are working to different priorities.
  • A new leader, board or investor needs a clear view of commercial health.
  • The business is considering expansion, restructuring or technology investment.

What Travel Spark reviews

Strategy and positioning

Clarify who the business serves, where it can win and whether current investment supports that position.

Product, supply and contracts

Assess product value, supplier economics, portfolio complexity, contract terms and commercial dependence.

Distribution and channels

Review the role, cost, risk and growth potential of direct, trade, wholesale, OTA, API and partner channels.

Pricing and contribution

Measure how customer price, supplier choice, incentives, servicing cost, payment and FX affect true contribution.

Data and commercial rhythm

Identify the measures, ownership and review cadence required for faster and more accountable decisions.

Typical outputs

  • A concise assessment of strengths, risks and blind spots
  • A quantified view of the most material opportunities where data permits
  • A prioritised 90-day action plan
  • Longer-term structural recommendations
  • Clear options for implementation through internal teams or Travel Spark support

Engagement formats

  • 30-day whole-business opportunity review
  • Focused one-to-two-week commercial review
  • Hotel commercial review
  • Supplier, DMC or wholesaler commercial review

Frequently asked questions

How much internal time does the Diagnostic require?

A small group of leaders usually joins structured interviews and provides existing reports, contracts and examples. The work is designed to minimise disruption to daily operations.

Can the Diagnostic be run remotely?

Yes. Travel Spark regularly works across countries and time zones. Remote delivery can be combined with selected on-site sessions where they add value.

What happens after the Diagnostic?

The client can implement the priorities internally or engage Travel Spark through a project, ongoing partnership, interim role or fractional leadership mandate.

A useful next conversation

Need this expertise inside the business?

Travel Spark can provide a defined project, retained support or accountable fractional and interim leadership.

Talk to Travel Spark

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See a different operating model working.

The Lab is Travel Spark’s live demonstration environment. It helps business leaders see how supplier activation, booking, pricing, distribution, recovery and portfolio decisions can work before committing to a platform, partner or build.

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